This AI food commercial test case is intended solely for internal educational purposes. Due to a non-disclosure agreement, the brand and final commercial footage cannot be publicly disclosed.

Value We Provide

How Do We Conduct Generative AI R&D

Establish a Clear R&D Goal

In collaboration with our clients, we define precise R&D goals and establish clear success metrics. For instance, in the burger commercial test case, our objective is to train a LoRA model that maintains product consistency while benchmarking various AI tools to achieve the best video generation results.

Given the organic shape of the product, we anticipate that additional LoRA testing and fine-tuning will be required to achieve optimal performance.

Comprehensive Documentation

Given the unpredictable nature of AI, we maintain thorough documentation throughout every stage of model training, image generation, and video generation. This approach enables us to compare model performance effectively and refine our prompt strategies.

Production-Ready Plans with Measurable Outcomes

We consolidate the final outcomes and workflow into a production-ready plan, allowing clients to seamlessly integrate the process into their own production pipelines.

Our Solution: A Powerful AI-Enhanced Commercial Production Workflow

Product Model Training & Fine-tuning

We collaborated with RiTE Media’s live action team to capture over 300 high-quality burger photos, creating a curated dataset with detailed captions to train a specialized burger AI model.

By fine-tuning large pre-trained FLUX image models using the LoRA (Low-Rank Adaptation) method, we developed a custom Burger LoRA for both image and video generation.

We thoroughly documented each training result, allowing us to optimize dataset size and captioning for improved performance.

Product & Brand Style Consistency Across Scenes

We fine-tune the LoRA model to align with the original brand guidelines and ensure product consistency across all scenes and angles.

✅ Accurate ingredients and sizing

✅ Consistent appearance from every angle

An AI-Driven Approach to Storyboard and Prompt Template

Our team’s background in traditional filmmaking enables us to seamlessly integrate AI prompting with storyboarding efficiently.

In this case study, we curate effective prompts and transform them into a template that can be easily shared among team members.

Multi-Model AI Video Generation & Testing

To ensure optimal video quality, we used the same prompt across multiple AI video generation tools—including Runway ML, Kling AI, Luma Dream Machine, Google Veo 3, Hailuo, Pika Labs, and others—for a fair and comprehensive comparison.

AI Video Tool Analysis

Our team performed thorough testing on each AI video tool to identify their strengths and weaknesses, resulting in a comparison chart that makes it easier for creators and brands to choose the right solution.

Note: This chart was created in April 2025. For the most up-to-date features, please visit each tool’s official website.

Advanced AI VFX Workflow - Inpainting

By leveraging ControlNet and inpainting techniques, we can seamlessly composite AI-generated burgers into pre-designed scenes, ensuring consistency between the product and its environmen

✅ Inpainting with Burger LoRA

✅ Scene Consistency

Mask

AI-generated

Mask

AI-generated

Advanced AI VFX Workflow - Relighting

By utilizing ComfyUI and relighting workflows, we can easily modify scenes and backgrounds, as well as bulk-generate variations with AI.

✅ Fast Scene Variation

✅ Scene Relighting

Original

Beach scene

Night scene

Space scene

Video Details and Resolution Enhancement

All generated clips will be enhanced using AI and upscaled to 4K resolution.

Statistics

In this case study, our team trained 13 burger LoRAs and produced over 470 AI-generated images and 280 videos, achieving an overall approval rate of 30 - 40%.

Additionally, we delivered an educational presentation lasting over five hours and produced more than 40 pages of documentation for this test case.

Creative Bonus - True Magic of AI

While AI excels at photorealism, we view it as a gateway to imaginative and unconventional narratives. Our team specializes in creative approaches that move beyond realism, opening the door to new forms of magic and storytelling possibilities.